Kalaspuffar
Kalaspuffar has been in Swedish grocery stores for more than 60 years. During this time the brand has gone through a lot of different owners and changes. Today it is owned by Rasio, a Finish company. The challenge was to come up with a design that appealed to both kids and adults that has grown up with the cereal. Alveskog decided to go by a retro style and used the original bear called Puff as inspiration for the work.
Cereal Package Design
Logo
Friends of Puff the bear
A cereal package within the family
Interactive site on the web: kalaspuffar.se
T-shirt with Puff the bear and his bussy bees
The old bear from the 60's and 70's